Showing posts with label Life Style. Show all posts
Showing posts with label Life Style. Show all posts

What's your style # 1

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"I always thought that style was more important than fashion. Few are those who imposed their style while fashion makers are so numerous."
Yves Saint Laurent

Behind YSL's words we can see that style and fashion are two different things. We can be a fashion addict without style an against-fashion with style.
I would like to find out what's your Style, whatever it is : Rocker, Mod, Hip hop, Classic, British or Italian etc ... and to take the risk first, i would like to start with my favorite one : The Cholo Style. Who's gonna be next ...
Frank



1

Look like a Cholo. To do this you'll need to buy yourself some Cholo clothes. Buy Dickies. Get them two sizes larger than you would usually wear. For example:if your 32x30,get your pants 34x30. Get Dickies double knee and a little bigger. Pants colors should be: khaki, black, blue, navy, grey, or brown. Also, wear knee-high white socks with a pair of khaki shorts. The shorts should be baggy enough to reach the ankles or you will end up looking like a soccer player.



2

Buy some plain tee's, striped polo's, and some short sleeved button shirts. Shirts don't need to be too big, but you can wear bigger shirts if you want to, if you do make sure there two sizes bigger than you wear. Colors for shirts: black, blue, dark green, white, grey, brown, and beige. Also, invest in lowrider brand clothing and in the winter wear plaid flannel jackets. When wearing the flannel shirt make sure it matches the dickies and shoes. Button the very top two buttons only. Also buy Solo Semore brand clothing and a black beanie pulled over your eyes.



3

Make sure that your shoes do not slip off easily, you should be able to run without worrying about them slipping off. Get some tight shoes like Lugz, Cortezes or Vans. Make sure you get a wide variety of colors to go with your clothes. Usually a white pair of Cortezes and a black pair of Vans works well.

4

Get in shape. A Cholo has to be able to run, jump and look good for the ladies, so do at least 50 push-ups and 50-100 sit-ups a day.




5

Talk like a Cholo. This means talk Spanglish (mixing Spanish and English words in sentences). Say a few words in English then a few words in Spanish or vise versa. Also add "vato" or "foo" AND "WAY" or "ese" to the end of your sentences. When speaking English use a Spanish accent. Also don't say some words completely. When you're shouting out to your homies, say "hoye carnal", "horale vato", "simon ese", "whats up homes", "this is firme homie", and "simon que si". If you have a girl call her your hiyna or your sancha. Call other girls mihiga. These don't really mean anything specific, but be sure to use a Spanish accent.



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"I always thought that style was more important than fashion. Few are those who imposed their style while fashion makers are so numerous."
Yves Saint Laurent

Behind YSL's words we can see that style and fashion are two different things. We can be a fashion addict without style an against-fashion with style.
I would like to find out what's your Style, whatever it is : Rocker, Mod, Hip hop, Classic, British or Italian etc ... and to take the risk first, i would like to start with my favorite one : The Cholo Style. Who's gonna be next ...
Frank



1

Look like a Cholo. To do this you'll need to buy yourself some Cholo clothes. Buy Dickies. Get them two sizes larger than you would usually wear. For example:if your 32x30,get your pants 34x30. Get Dickies double knee and a little bigger. Pants colors should be: khaki, black, blue, navy, grey, or brown. Also, wear knee-high white socks with a pair of khaki shorts. The shorts should be baggy enough to reach the ankles or you will end up looking like a soccer player.



2

Buy some plain tee's, striped polo's, and some short sleeved button shirts. Shirts don't need to be too big, but you can wear bigger shirts if you want to, if you do make sure there two sizes bigger than you wear. Colors for shirts: black, blue, dark green, white, grey, brown, and beige. Also, invest in lowrider brand clothing and in the winter wear plaid flannel jackets. When wearing the flannel shirt make sure it matches the dickies and shoes. Button the very top two buttons only. Also buy Solo Semore brand clothing and a black beanie pulled over your eyes.



3

Make sure that your shoes do not slip off easily, you should be able to run without worrying about them slipping off. Get some tight shoes like Lugz, Cortezes or Vans. Make sure you get a wide variety of colors to go with your clothes. Usually a white pair of Cortezes and a black pair of Vans works well.

4

Get in shape. A Cholo has to be able to run, jump and look good for the ladies, so do at least 50 push-ups and 50-100 sit-ups a day.




5

Talk like a Cholo. This means talk Spanglish (mixing Spanish and English words in sentences). Say a few words in English then a few words in Spanish or vise versa. Also add "vato" or "foo" AND "WAY" or "ese" to the end of your sentences. When speaking English use a Spanish accent. Also don't say some words completely. When you're shouting out to your homies, say "hoye carnal", "horale vato", "simon ese", "whats up homes", "this is firme homie", and "simon que si". If you have a girl call her your hiyna or your sancha. Call other girls mihiga. These don't really mean anything specific, but be sure to use a Spanish accent.



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Mister Freedom® Motorcycle Boots

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Last week i found those MF boots amazing and i wrote to Christophe Loiron, the founder of Mr Freedom, to ask him to tell us a little bit more about himself.
Christophe arrived in Los Angeles when he was 24 in 1990. Just to see how it was on the other side of the Ocean. Childhood dream. He is born and raise with "Wanted: Dead or Alive", "Wild Wild West" and "Hawaii State Police" on T.V, so he had to go see it on the spot when the opportunity presented itself.

" Hi Southsiders, love your blog! Would be an honour to be there.
Feel free to use those picx, no prob.
Sorry short mail, running into PC probs...fun fun fun
Talk soon.
Best,
C. "


Mister Freedom® is a retail space/design studio created by Christophe Loiron, French expatriate to California in 1990.
The concept operates at the current Hollywood, CA location since 2003.
The brick building at 7161 Beverly Boulevard is filled with a huge inventory of vintage clothing, footwear and accessories for men and women from the 1850’s to the present.The store also offers rare textiles, vintage books as well as antique props for deco. This extensive eclectic collection of vintage items is collected around the world and updated daily with new finds.




Mister Freedom® “ROAD CHAMP” Motor-Cycle Boots.
They are the result of over 2 1/2 years of painstaking research and development, from hide selection and dyeing, last carving…to the final sole tacks and polishing.
An all original MF® pattern inspired by 1930’s to 1950’s American engineer and work boots.







You may also like :




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.

Last week i found those MF boots amazing and i wrote to Christophe Loiron, the founder of Mr Freedom, to ask him to tell us a little bit more about himself.
Christophe arrived in Los Angeles when he was 24 in 1990. Just to see how it was on the other side of the Ocean. Childhood dream. He is born and raise with "Wanted: Dead or Alive", "Wild Wild West" and "Hawaii State Police" on T.V, so he had to go see it on the spot when the opportunity presented itself.

" Hi Southsiders, love your blog! Would be an honour to be there.
Feel free to use those picx, no prob.
Sorry short mail, running into PC probs...fun fun fun
Talk soon.
Best,
C. "


Mister Freedom® is a retail space/design studio created by Christophe Loiron, French expatriate to California in 1990.
The concept operates at the current Hollywood, CA location since 2003.
The brick building at 7161 Beverly Boulevard is filled with a huge inventory of vintage clothing, footwear and accessories for men and women from the 1850’s to the present.The store also offers rare textiles, vintage books as well as antique props for deco. This extensive eclectic collection of vintage items is collected around the world and updated daily with new finds.




Mister Freedom® “ROAD CHAMP” Motor-Cycle Boots.
They are the result of over 2 1/2 years of painstaking research and development, from hide selection and dyeing, last carving…to the final sole tacks and polishing.
An all original MF® pattern inspired by 1930’s to 1950’s American engineer and work boots.







You may also like :




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Alexander McQueen

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Alexander McQueen, the British fashion designer known for producing some of the most controversial collections of the last two decades, was found dead Thursday morning at his apartment in London.
Born in 1969 in Hackney, London. McQueen was the son of a taxi driver and the youngest of six children. McQueen started making dresses for his three sisters at a young age and announced his intention of becoming a fashion designer. He said that one of his earliest memories was from around the age of 3 when he drew a picture of a dress on a piece of bare wall which had been exposed by peeling wallpaper in the council house where his family lived. McQueen jokingly called it his first design sketch.





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Alexander McQueen, the British fashion designer known for producing some of the most controversial collections of the last two decades, was found dead Thursday morning at his apartment in London.
Born in 1969 in Hackney, London. McQueen was the son of a taxi driver and the youngest of six children. McQueen started making dresses for his three sisters at a young age and announced his intention of becoming a fashion designer. He said that one of his earliest memories was from around the age of 3 when he drew a picture of a dress on a piece of bare wall which had been exposed by peeling wallpaper in the council house where his family lived. McQueen jokingly called it his first design sketch.





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Macintosh Raincoats

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Raincoats are jackets made of fabric that is specially treated to repel water. In 1836, Charles Macintosh invented a method for combining rubber with fabric, which was used in the first modern raincoats. Because of his inventions, all raincoats are called Mackintoshes or Macs by those in Great Britain. Most modern day raincoats are inspired in one way or another by Macintosh's brainchild.
Today there are many kinds of raincoats made of all types of fabric. An all-weather raincoat has a removable lining so it can be worn in any weather. Fold ups are foldable and usually made of vinyl. Vinyl raincoats are made of vinyl or of fabric that has a vinyl finish. Trenchcoats are worn by both men and women, and are often made of lightweight cotton/polyester fabric.



What is important to raincoat manufacture is efficient waterproofing. There are two important qualities: absorption (how much water can be soaked by the fabric) and penetration (the amount of water that can sink into the fabric). Raincoat fabrics are either absorbent or repellent. The best raincoats are made of tightly woven fabric.
People have been trying to make items of clothing waterproof for hundreds of years. As early as the thirteenth century, Amazonian Indians used a milky substance (rubber) extracted from rubber trees for this purpose. When European explorers came to the Americas in the sixteenth century, they observed the indigenous people using a crude procedure and rubber to waterproof items like footwear and capes.



By the eighteenth century, Europeans were experimenting with waterproofing fabric for clothing. François Fresneau devised an early idea for waterproofing fabric in 1748. Scotland's John Syme made further waterproofing advances in 1815. In 1821, the first raincoat was manufactured. Made by G. Fox of London, it was called the Fox's Aquatic. The raincoat was made of Gambroon, a twill-type fabric with mohair.
While these early attempts at waterproofing fabrics sometimes involved rubber, they were not particularly successful. When rubber was used in clothing, the articles involved were not easy to wear. If the weather was hot, the clothing became supple and tacky; if cold, the clothing was hard and inflexible. This problem was solved in the early nineteenth century by Macintosh.



The native of Scotland was a chemist and chemical manufacturer. Through experiments, Macintosh discovered a better way to use rubber in clothing. At the time, the gas industry was new. Coal-tar naphtha was one byproduct of the fractional distillation of petroleum, which was used in gasworks. This volatile oily liquid was a hydrocarbon mixture. Macintosh dissolved rubber in naphtha, making a liquid. This liquid was brushed on fabric making it waterproof.
In 1823, Macintosh patented his process for making waterproof fabric. This process involved sandwiching a layer of molded rubber between two layers of fabric treated with the rubber-naphtha liquid. It took some time to develop the industrial process for spreading the rubber-naphtha mixture on the cloth. The patented waterproof fabric was produced in factories beginning in 1824. The first customer was the British military. Macintosh's findings led to other innovative uses of rubber, including tires.



The process for vulcanizing rubber was developed by Charles Goodyear, a hardware merchant in Philadelphia, Pennsylvania, in 1839. Vulcanization means to heat rubber with sulfur, which made rubber more elastic and easier to meld. Four years later, Thomas Hancock took the waterproof fabric invented by Charles Macintosh and made it better using vulcanized rubber.
Americans continued to improve on Macintosh's process with the advent of the calendering process in 1849. Macintosh's cloth was passed between heated rollers to make it more pliable and waterproof. Another innovation involved the combination of only one layer of cloth with a layer of rubber. While such improvements made the cloth lighter than Macintosh's original, these raincoats were still rather hot even into the early twentieth century. Many raincoats were designed with slits to make them cooler for their wearer.



Macintosh's fabric was not the only kind of waterproof fabric invented in the nineteenth century. In 1851, Bax & Company introduced Aquascutum. This was a woolen fabric that was chemically treated to shed water. This raincoat became popular at the end of the Crimean War (c. 1856).
Chemicially treated fabrics gradually began to predominate by the early twentieth century. For World War I, Thomas Burberry created the all-weather trench coat. The coat was made of a yarn-dyed fine twill cotton gabardine. The gabardine was chemically processed to repel rain. Though these trench coats were first made for soldiers, after the war ended in 1918, they spread in popularity. They were also much cooler than those made of Macintosh's fabric.



By 1920, raincoat design moved beyond the trenchcoat, though that coat remained a classic. Oil-treated fabrics, usually cotton and silk, became popular in the 1920s. Oil-skin was made by brushing linseed oil on fabric, which made it shed water. Car coats were introduced in the 1930s. These raincoats were shorter than trenchcoats and made for riding in automobiles. Rubber-covered and-backed raincoats, made of all kinds of fabrics, resurged in popularity between the wars as well.
After 1940, raincoats made of lightweight fabric became more popular. Military research led to the creation of raincoat fabrics that could be dry-cleaned. Vinyl was a preferred fabric in the 1950s for its impressive waterproofness, as was plastic (through the 1970s), though such raincoats retained heat. Innovations in fabrics continued to affect raincoats. Wool blends and synthetic blends were regularly used to make raincoats beginning in the 1950s. Such blends could be machine washed. There were also improved chemical treatments of cloth. Heat-welded seams were introduced as well, increasing how waterproof the fabric was.



In the 1960s, nylon was used to make raincoats, and in the 1970s, double-knit became a preferred fabric. Double-knit raincoats were not as water repellent as those made with other fabrics, but were designed differently to compensate. Still such raincoats were not as comfortable, and double-knit faded throughout the decade. Vinyl raincoats briefly had a renewed popularity, especially among women.
Modern day raincoats come in many fabrics, styles and colors. The gabardine trenchcoat remains a favorite. While natural and artificial blends, rubber and plastic are still used, plastic-coated artificial fibers used for Gore-Tex are very popular. Microfibers and other high-tech fabrics are taking over more of the raincoat material market.


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Raincoats are jackets made of fabric that is specially treated to repel water. In 1836, Charles Macintosh invented a method for combining rubber with fabric, which was used in the first modern raincoats. Because of his inventions, all raincoats are called Mackintoshes or Macs by those in Great Britain. Most modern day raincoats are inspired in one way or another by Macintosh's brainchild.
Today there are many kinds of raincoats made of all types of fabric. An all-weather raincoat has a removable lining so it can be worn in any weather. Fold ups are foldable and usually made of vinyl. Vinyl raincoats are made of vinyl or of fabric that has a vinyl finish. Trenchcoats are worn by both men and women, and are often made of lightweight cotton/polyester fabric.



What is important to raincoat manufacture is efficient waterproofing. There are two important qualities: absorption (how much water can be soaked by the fabric) and penetration (the amount of water that can sink into the fabric). Raincoat fabrics are either absorbent or repellent. The best raincoats are made of tightly woven fabric.
People have been trying to make items of clothing waterproof for hundreds of years. As early as the thirteenth century, Amazonian Indians used a milky substance (rubber) extracted from rubber trees for this purpose. When European explorers came to the Americas in the sixteenth century, they observed the indigenous people using a crude procedure and rubber to waterproof items like footwear and capes.



By the eighteenth century, Europeans were experimenting with waterproofing fabric for clothing. François Fresneau devised an early idea for waterproofing fabric in 1748. Scotland's John Syme made further waterproofing advances in 1815. In 1821, the first raincoat was manufactured. Made by G. Fox of London, it was called the Fox's Aquatic. The raincoat was made of Gambroon, a twill-type fabric with mohair.
While these early attempts at waterproofing fabrics sometimes involved rubber, they were not particularly successful. When rubber was used in clothing, the articles involved were not easy to wear. If the weather was hot, the clothing became supple and tacky; if cold, the clothing was hard and inflexible. This problem was solved in the early nineteenth century by Macintosh.



The native of Scotland was a chemist and chemical manufacturer. Through experiments, Macintosh discovered a better way to use rubber in clothing. At the time, the gas industry was new. Coal-tar naphtha was one byproduct of the fractional distillation of petroleum, which was used in gasworks. This volatile oily liquid was a hydrocarbon mixture. Macintosh dissolved rubber in naphtha, making a liquid. This liquid was brushed on fabric making it waterproof.
In 1823, Macintosh patented his process for making waterproof fabric. This process involved sandwiching a layer of molded rubber between two layers of fabric treated with the rubber-naphtha liquid. It took some time to develop the industrial process for spreading the rubber-naphtha mixture on the cloth. The patented waterproof fabric was produced in factories beginning in 1824. The first customer was the British military. Macintosh's findings led to other innovative uses of rubber, including tires.



The process for vulcanizing rubber was developed by Charles Goodyear, a hardware merchant in Philadelphia, Pennsylvania, in 1839. Vulcanization means to heat rubber with sulfur, which made rubber more elastic and easier to meld. Four years later, Thomas Hancock took the waterproof fabric invented by Charles Macintosh and made it better using vulcanized rubber.
Americans continued to improve on Macintosh's process with the advent of the calendering process in 1849. Macintosh's cloth was passed between heated rollers to make it more pliable and waterproof. Another innovation involved the combination of only one layer of cloth with a layer of rubber. While such improvements made the cloth lighter than Macintosh's original, these raincoats were still rather hot even into the early twentieth century. Many raincoats were designed with slits to make them cooler for their wearer.



Macintosh's fabric was not the only kind of waterproof fabric invented in the nineteenth century. In 1851, Bax & Company introduced Aquascutum. This was a woolen fabric that was chemically treated to shed water. This raincoat became popular at the end of the Crimean War (c. 1856).
Chemicially treated fabrics gradually began to predominate by the early twentieth century. For World War I, Thomas Burberry created the all-weather trench coat. The coat was made of a yarn-dyed fine twill cotton gabardine. The gabardine was chemically processed to repel rain. Though these trench coats were first made for soldiers, after the war ended in 1918, they spread in popularity. They were also much cooler than those made of Macintosh's fabric.



By 1920, raincoat design moved beyond the trenchcoat, though that coat remained a classic. Oil-treated fabrics, usually cotton and silk, became popular in the 1920s. Oil-skin was made by brushing linseed oil on fabric, which made it shed water. Car coats were introduced in the 1930s. These raincoats were shorter than trenchcoats and made for riding in automobiles. Rubber-covered and-backed raincoats, made of all kinds of fabrics, resurged in popularity between the wars as well.
After 1940, raincoats made of lightweight fabric became more popular. Military research led to the creation of raincoat fabrics that could be dry-cleaned. Vinyl was a preferred fabric in the 1950s for its impressive waterproofness, as was plastic (through the 1970s), though such raincoats retained heat. Innovations in fabrics continued to affect raincoats. Wool blends and synthetic blends were regularly used to make raincoats beginning in the 1950s. Such blends could be machine washed. There were also improved chemical treatments of cloth. Heat-welded seams were introduced as well, increasing how waterproof the fabric was.



In the 1960s, nylon was used to make raincoats, and in the 1970s, double-knit became a preferred fabric. Double-knit raincoats were not as water repellent as those made with other fabrics, but were designed differently to compensate. Still such raincoats were not as comfortable, and double-knit faded throughout the decade. Vinyl raincoats briefly had a renewed popularity, especially among women.
Modern day raincoats come in many fabrics, styles and colors. The gabardine trenchcoat remains a favorite. While natural and artificial blends, rubber and plastic are still used, plastic-coated artificial fibers used for Gore-Tex are very popular. Microfibers and other high-tech fabrics are taking over more of the raincoat material market.


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Fruit of the Loom

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Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the Southeastern United States, from Louisiana to the Carolinas. Other facilities exist in Canada, El Salvador, Honduras, Europe and North Africa. Until the late 1990s, much of the manufacturing was done in the United States.



Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear.
The company sells its products to all major discount chains and mass merchandisers, wholesale clubs and screenprinters. The company also sells to many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores.



Fruit of the Loom is unique in offering an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, purple grapes, green grapes, currants and leaves is ranked one of the most recognizable trademarks worldwide. The company is a vertically integrated manufacturer.
The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now LandShark Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.



Hanes and Jockey are the main competitors to Fruit of the Loom.
The name "Fruit of the Loom" is interpreted by many as a play on words with respect to a part of the Hail Mary prayer: "...blessed art thou amongst women, and blessed is the fruit of thy womb, Jesus." (cf. Gospel of Luke 1:42) The two phrases are unrelated: it is merely a coincidence that "womb" rhymes with "loom".
The familiar Fruit Of the Loom Guys consist of an apple, green grapes, purple grapes, and leaves that tend to change color often. They perform several songs and appear in all Fruit of the Loom commercials. The role of "Apple" is played by Rad Daly and the "Leaf" was played by Academy Award winning actor F. Murray Abraham.



The Fruit of the Loom brand dates back to 1851 in Rhode Island when Robert Knight, a textile mill owner, visited his friend, Rufus Skeel. Mr. Skeel owned a small shop in Providence, Rhode Island that sold cloth from Mr. Knight's mill. Mr. Skeel's daughter painted images of apples and applied them to the bolts of cloth. The ones with the apple emblems proved most popular. Mr. Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom.
In 1871, just one year after the first trademark laws were passed by Congress, Mr. Knight received patent number 418 for the brand, Fruit of the Loom.
Much of its athletic outerwear was sold under the "Pro Player" label, a now defunct division.



The company was part of Northwest Industries, Inc., until NWI was purchased by William F. Farley in 1985 and renamed Farley Industries, Inc. Farley served as President, CEO, and majority shareholder for 15 years. Fruit of the Loom's sales revenue rose from approximately $500 million at the time of NWI's purchase to roughly $2.5 billion nearly 15 years later. Debt financing, once seen as brilliant, proved difficult to manage even as sales revenue quintupled.



Fruit of the Loom filed for Chapter 11 bankruptcy protection in 1999 shortly after posting a net loss of $576.2 million. Its 66 million shares of outstanding common stock dropped in value from about $44 per share in early 1997 to just more than $1 by the spring of 2000. Reasons for the bankruptcy are varied. A large debt load which was assumed in the 1980s, a common practice at the time, did not help. William F. Farley, the company's former chairman, chief executive officer, and chief operating officer was forced out prior to bankruptcy in late 1999, after having piloted the company into massive debt and unproductive business ventures, including structuring the company into an off-shore entity in the Cayman Islands to avoid taxes.


.
.




Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the Southeastern United States, from Louisiana to the Carolinas. Other facilities exist in Canada, El Salvador, Honduras, Europe and North Africa. Until the late 1990s, much of the manufacturing was done in the United States.



Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear.
The company sells its products to all major discount chains and mass merchandisers, wholesale clubs and screenprinters. The company also sells to many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores.



Fruit of the Loom is unique in offering an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, purple grapes, green grapes, currants and leaves is ranked one of the most recognizable trademarks worldwide. The company is a vertically integrated manufacturer.
The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now LandShark Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.



Hanes and Jockey are the main competitors to Fruit of the Loom.
The name "Fruit of the Loom" is interpreted by many as a play on words with respect to a part of the Hail Mary prayer: "...blessed art thou amongst women, and blessed is the fruit of thy womb, Jesus." (cf. Gospel of Luke 1:42) The two phrases are unrelated: it is merely a coincidence that "womb" rhymes with "loom".
The familiar Fruit Of the Loom Guys consist of an apple, green grapes, purple grapes, and leaves that tend to change color often. They perform several songs and appear in all Fruit of the Loom commercials. The role of "Apple" is played by Rad Daly and the "Leaf" was played by Academy Award winning actor F. Murray Abraham.



The Fruit of the Loom brand dates back to 1851 in Rhode Island when Robert Knight, a textile mill owner, visited his friend, Rufus Skeel. Mr. Skeel owned a small shop in Providence, Rhode Island that sold cloth from Mr. Knight's mill. Mr. Skeel's daughter painted images of apples and applied them to the bolts of cloth. The ones with the apple emblems proved most popular. Mr. Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom.
In 1871, just one year after the first trademark laws were passed by Congress, Mr. Knight received patent number 418 for the brand, Fruit of the Loom.
Much of its athletic outerwear was sold under the "Pro Player" label, a now defunct division.



The company was part of Northwest Industries, Inc., until NWI was purchased by William F. Farley in 1985 and renamed Farley Industries, Inc. Farley served as President, CEO, and majority shareholder for 15 years. Fruit of the Loom's sales revenue rose from approximately $500 million at the time of NWI's purchase to roughly $2.5 billion nearly 15 years later. Debt financing, once seen as brilliant, proved difficult to manage even as sales revenue quintupled.



Fruit of the Loom filed for Chapter 11 bankruptcy protection in 1999 shortly after posting a net loss of $576.2 million. Its 66 million shares of outstanding common stock dropped in value from about $44 per share in early 1997 to just more than $1 by the spring of 2000. Reasons for the bankruptcy are varied. A large debt load which was assumed in the 1980s, a common practice at the time, did not help. William F. Farley, the company's former chairman, chief executive officer, and chief operating officer was forced out prior to bankruptcy in late 1999, after having piloted the company into massive debt and unproductive business ventures, including structuring the company into an off-shore entity in the Cayman Islands to avoid taxes.


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